Airline Kicks Off Mexico* Service with a Spicy Fare Sale Across its Route Network – with Hot Fares from $39**

VX Teams with Loopt to Give “Two-for-One Tacos + Tickets” at San Francisco Taco Trucks Today – Proceeds Go To Chihuahua Rescue

Los Cabos, Mexico (August 31, 2010) -  Virgin America today announced it will begin serving San Jose del Cabo International Airport (SJD) with nonstop flights from San Francisco International Airport (SFO) on December 16, 2010. To celebrate the new route, the airline has launched a spicy three-day fare sale with fares from $129*** to Mexico.  On top of these hot fares, tech-forward flyers in need of a Mexican getaway can score a two-for-one ticket offer**** by checking in on Loopt Star, the location-based social mapping network, SFO or a taco truck in San Francisco from 11:00am-3:00pm PT today.  Proceeds from every taco purchased will benefit the City of San Francisco’s Animal Care and Control Chihuahua rescue efforts.

“We’re pleased to bring our service to these world-class Mexican destinations and to offer travelers a better value and a unique flight experience,” said Virgin America President and CEO David Cush. ”We think flyers deserve to start their Mexican getaways as soon as they board their flight.  And with low fares, touch-screen entertainment, beautiful cabins and a host of other features aimed at bringing the fun back to flying, we think travelers will agree that Virgin America is the perfect way to start their Mexican vacation a few hours early.”

“We are pleased to welcome Virgin America to Los Cabos. The decision to serve San Jose del Cabo (SJD) is a testament to our destination’s strong tourism economy and commitment to provide each visitor with an unmatched vacation experience.” Said Gonzalo Franyutti De La Parra, President of the Los Cabos Convention & Visitors Bureau.

In June 2010, the airline announced its intent to launch flights to Mexico by seeking authority from the U.S. Department of Transportation to begin flying the routes as of this winter.  The DOT granted the airline authority to begin operations on these Mexico routes earlier this month. The airline has announced the start of Mexico service pending the necessary Mexican government approvals.

Virgin America’s Mexico fares start from $129** in the Main Cabin for SFO-SJD with tickets on sale today on Virgin America’s Web site (www.virginamerica.com) and at 1.877.FLY.VIRGIN (1.877.359.8474).*****

In addition to these already low fares, the airline is celebrating the new routes by giving a special offer to those who virtually check-in on Loopt Star at SFO or one of Virgin America’s mobile taco truck locations from 11:00am-3:00pm PT today.  By checking in at one of the locations below via Loopt Star, members of the public can score a $1 two-for-one taco deal along with a two-for-one ticket offer**** on Virgin America’s new flights to Mexico.

• In San Francisco, the airline’s in-flight teammates and some SF ACC Chihuahua friends will be posted at hometown taco truck favorite, Los Compadres, at 100 Folsom Street.

Guests checking in on Loopt Star at SFO will also receive the special offer. To be eligible, one must check-in using the Loopt Star iPhone app, which is available for free download at: www.loopt.com/looptstar.

Proceeds from every taco sold today from 11:00am-3:00pm PT, will support the San Francisco Animal Care and Control’s (SF ACC) – including its Chihuahua rescue efforts. In January, Virgin America teamed up with the SF ACC by flying Chihuahuas to New York so the dogs could be adopted into new homes.  The overpopulation of Chihuahuas in California continues to force animal shelters on the West Coast to look to shelters on the East Coast for help.

The airline’s Mexico flight schedule is as follows:

SFO 12:10pm – SJD 4:20pm
Flight 706
Monday, Thursday, Friday, Saturday, Sunday

SJD 5:20pm – SFO 7:35pm
Flight 709
Monday, Thursday, Friday, Saturday, Sunday
Known for its design-driven and fun flight experience, Virgin America has been winning over consumers since its August 2007 launch.  Virgin America offers travelers a host of inventive amenities, including beautifully designed mood-lit cabins, fleetwide WiFi and custom-designed leather seats.  The airline has consistently swept the major travel awards, including “Best Airline” in both Condé Nast Traveler’s 2008 and 2009 Readers’ Choice Awards and for the past three consecutive years in Travel + Leisure’s World’s Best Awards. The airline continues to grow its network, and in July, announced plans to order 60 new aircraft. Virgin America flies to San Francisco, Los Angeles, New York, Washington D.C., Seattle, Las Vegas, San Diego, Boston, Fort Lauderdale, Toronto, Orlando (starting October 6, 2010), Dallas-Fort Worth (starting December 2010), San Jose del Cabo (starting December 16, 2010) and Cancun (starting January 19, 2011).

Los Cabos, located at the tip of the 1,000-mile long Baja Peninsula, is home to award-winning hotels and resorts, championship golf courses, rejuvenating spas, world-class sport fishing and much more. With a unique landscape of dramatic desert and white sand beaches, Los Cabos is an exotic escape within easy reach of most U.S. cities. For more information, images and videos from Los Cabos, please visitwww.visitloscabos.travel, follow us on Twitter @LOSCABOSCVB and visit our Facebook and YouTube accounts.

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* Mexico service is subject to Mexican government approval.

**Terms and Conditions for Systemwide Fare Sale:  All Main Cabin fares are one-way, based on travel originating from the US, and require a 7-day advance purchase. Tickets are non-refundable and non-transferable. Fare sale starts 5:00pm PDT August 30, 2010. Tickets must be purchased by 11:59pm PDT September 2, 2010. For SFO-SJD service, travel must occur between December  16, 2010 and March 16, 2011. For LAX-DFW service, travel must occur between December  1, 2010 and February 15, 2011.  For SFO-DFW service, travel must occur between December 6, 2010 and February 15, 2011. For all other service, travel must occur between September 6, 2010 and November 17, 2010. For SJD and DFW service, blackout dates are December 17-18, 2010; December 23,-24, 2010; December 26, 2010; December 30, 2010; January 2- 3, 2011; February 18, 21, 2011. Service to/from Orlando (MCO) begins October 6, 2010. Higher domestic U.S. sale fares are available for travel on Fridays and Sunday. Seats are limited, subject to availability, and may not be available on all flights. Flights may not operate daily. Changes or cancellations can be made for a $75 fee if changes are made on Virgin America’s website (www.virginamerica.com) or a $100 fee through all other channels, including the call center and at the airport, plus any increase in fare, if applicable. Changes or cancellations of a booking made with Elevate Points will be subject to a $75 redeposit fee. Guests who no-show without a change or cancel prior to the scheduled departure time will forfeit the amount of this fare. In addition, any future flights booked in the same reservation will also be canceled and the fare will be forfeited. Tickets purchased from Virgin America through our reservation call center will cost an additional $15 per guest per itinerary. Any added cost associated with purchasing tickets from Virgin America through our reservation call center will be non-refundable. Fares do not include Passenger Facility Charges of up to $9 each way, September 11th Security Fees of up to $5 each way and a Federal Segment Tax of $3.70 per domestic segment. A segment is a takeoff and landing. For international travel, fares do not include the U.S. Immigration User Fee of $7 or the U.S. APHIS fee of $5. For service to/from Toronto, fares do not include additional taxes/fees of up to $50, including: Airport Improvement Fee, Canadian Security Fee, Goods and Services Tax, and Harmonized Sales Tax. Bookings made at a Canadian point of purchase are subject to a $16.10 International Arrival/Departure tax, each way. For service to/from Mexico, fares do not include additional taxes/fees of up to $60, including: Mexico International Departure Tax and Mexico Tourism Tax. Fares will not be honored retroactively or in exchange for any wholly or partially used ticket.  Fares, routes, fees and schedules are subject to change without notice. Virgin America will accept one (1) piece of checked baggage up to 70 pounds for $25 for each ticketed guest. The fee per guest for each additional checked bag up to 50 pounds from the second (2) to the tenth (10) is $25. Additional fees apply to baggage exceeding these weight limitations, and other baggage restrictions may apply.

***Terms and Conditions for Mexico service only: All Main Cabin fares are one way. Tickets are non-refundable and non-transferable. Fare sale starts 5:00pm PDT August 30, 2010. Tickets must be purchased by 11:59pm PDT September 6, 2010. For SFO-SJD service, travel must occur between December 16, 2010 and March 16, 2011. Seats are limited, subject to availability, and may not be available on all flights. Flight may not operate daily during off-peak periods. Changes or cancellations can be made for a $75 fee if changes are made on the Virgin America website (www.virginamerica.com) or a $100 fee through all other channels, including the call center and airport, plus any increase in fare, if applicable. Changes or cancellations of a booking made with Elevate Points will be subject to a $75 redeposit fee.  Guests who no-show without a change or cancellation prior to scheduled departure will forfeit the amount of this fare and future flights in the same reservation will also be canceled and the fare will be forfeited. Tickets purchased from Virgin America through our reservation call center will cost an additional $15 per guest per itinerary. Any added cost associated with purchasing tickets from Virgin America through our reservation call center will be non-refundable. Fares do not include Passenger Facility Charges of up to $9 each way, September 11th Security Fees of up to $5 each way and a Federal Segment Tax of $3.70 per domestic segment. A segment is a takeoff and landing. For service to and from Mexico, fares do not include the U.S. Immigration User Fee of $7, APHIS fee of $5, U.S. International Arrival/Departure tax of $16.10 each way, and additional taxes/fees of up to $60, including: Mexico International Departure Tax and Mexico Tourism Tax. Fares may include a surcharge. Fares will not be honored retroactively or in exchange for any wholly or partially used ticket. Fares are not applicable to check-through connecting flights for city pairs where direct flights are offered. Virgin America will accept one (1) piece of checked baggage up to 70 pounds free of charge for each ticketed guest flying to/from Mexico. The fee per guest for each additional checked bag up to 50 pounds from the second (2) to the tenth (10) is $25. Additional fees apply to baggage exceeding these weight limitations, and other baggage restrictions may apply. Fares, routes, fees and schedules are subject to change without notice.

****Terms and Conditions for Two-for-One Offer: While supplies last.  This offer ends and promo code must be used by 11:59pm PDT on September 30, 2010. One time use promo code is valid for travel to/from Mexico only and is valid for non-refundable Main Cabin fares only and excludes fully refundable Main Cabin, instant upgrade to Main Cabin Select, Main Cabin Select and First Class fares. Travel must occur between December 16, 2010 and May 4, 2011. Blackout dates are December 17, 18, 23, 24, 26, 30, 2010, January 2, 3, 2011, and February 18, 21, 2011. Promo code may only be used for bookings made onvirginamerica.com and is only valid on itineraries of 2 guests traveling together on a single reservation. Decreasing the number of guests, splitting the itinerary or changing names will be subject to change or cancel fees and may result in the loss of the discount. Promo code may be used only towards newly booked travel and may not be applied to prior bookings. Promo code discount will be deducted off of base fare. Promo code may not be redeemed for cash. Offer is not transferable and cannot be combined with any other offers. Seats are limited, subject to availability, and may not be available on all flights. If travel is changed or cancelled, promo code discount will become invalid. Changes or cancellations can be made for a $75 fee if changes are made on Virgin America’s website or a $100 fee through all other channels, including the call center and at the airport, plus any increase in fare, if applicable. Tickets purchased through Virgin America’s reservation call center will cost an additional $15 per guest per itinerary; this amount is non refundable if travel is changed or cancelled. Fares do not include Passenger Facility Charges of up to $9 each way, September 11th Security Fees of up to $5 each way and a Federal Segment Tax of $3.70 per domestic segment. A segment is a takeoff and landing. For service to and from Mexico, fares do not include the U.S. Immigration User Fee of $7, APHIS fee of $5, U.S. International Arrival/Departure tax of $16.10 each way, and additional taxes/fees of up to $60, including: Mexico International Departure Tax and Mexico Tourism Tax. Fares may include a surcharge. Fares will not be honored retroactively or in exchange for any wholly or partially used ticket. Fares are not applicable to check-through connecting flights for city pairs where direct flights are offered. Virgin America will accept one (1) piece of checked baggage up to 70 pounds free of charge for each ticketed guest flying to/from Mexico. The fee per guest for each additional checked bag up to 50 pounds from the second (2) to the tenth (10) is $25. Additional fees apply to baggage exceeding these weight limitations, and other baggage restrictions may apply. Fares, routes, fees and schedules are subject to change without notice.

*****Any guest calling within the United States has access to a complimentary telecommunication relay service by dialing 711.  For more information, go to: http://www.nidcd.nih.gov/health/hearing/telecomm.asp.